Insights & Ideas

Marketers often wonder which skills will secure jobs over the coming year. They do not need to guess these requirements. Hiring managers share this information openly through LinkedIn posts and podcast interviews. These leaders also define their needs clearly within job descriptions. Most candidates do not analyze these signals with enough care. I came across [...]

Abul Kashem

Apr 30, 2026

5 min read

If you run social accounts, you know the job has been quietly absurd for a while. You are asked to produce constant content across multiple platforms and various formats. You must maintain a platform-specific voice under strict brand guidelines at an unsustainable volume. No human can generate this while also engaging authentically with hundreds of [...]

Abul Kashem

Apr 24, 2026

5 min read

Every time I’ve written about AI and jobs, Customer Success people have been the most anxious audience. That anxiety is understandable. A lot of public commentary about AI in CS sounds like “chatbots are coming for your job.” At the surface level, it looks like the most directly automatable function on a go-to-market team. I [...]

Abul Kashem

Apr 23, 2026

5 min read

Designers have had the strangest two years of any role in this series. The tools that matter to their craft went from cool novelty to core workflow in a shorter time than almost any technology shift I have watched. New capabilities arrive every month from Midjourney, DALL-E, Stable Diffusion, Firefly, Figma AI, Canva, Runway, and [...]

Abul Kashem

Apr 22, 2026

5 min read

Here’s a question I’ve been asking performance marketers during hiring conversations over the last year: “What percent of your day used to be spent on tasks that the platforms now handle automatically?“ The honest answers range between 40% and 70%. Automation now handles bid management, audience targeting, placement optimization, budget allocation, and creative rotation. Meta [...]

Abul Kashem

Apr 21, 2026

5 min read

Of all the marketing roles I’m writing about in this series, the content lead is the one whose job has changed the most. It is also the one where the most people are still doing the old version of the job without quite realizing it. I have a particular stake in this one. I’ve been [...]

Abul Kashem

Apr 20, 2026

5 min read

Your main skill is no longer your main value and the data shows why that changes what you need to learn next. Something strange has happened to most knowledge jobs. The skill that used to define your career is still important. This includes writing clean code, drafting clear reports, building slide decks, running research, and [...]

Abul Kashem

Apr 20, 2026

5 min read

For most of my career, I’ve watched a specific kind of marketer get quietly underpaid and overlooked. They were the ones who could write a decent blog post, set up a Meta campaign, design a passable landing page, build an email flow, pull a report, and jump on a customer call. They did all of [...]

Abul Kashem

Apr 19, 2026

5 min read

In the first piece in this series, I argued that AI hasn’t destroyed marketing jobs. Instead, it has rewritten them by cleanly separating the execution layer (which AI can mostly do now) from the judgment layer (which it can’t). Every role shifts as a consequence. The role I want to look at first is Head [...]

Abul Kashem

Apr 18, 2026

5 min read