Content Lead — SEO + Content Operations
Role Overview
You're an SEO or content specialist who has been watching the ground shift. You've seen the "write 20 blog posts a month" model get commoditized overnight by AI. You've read the debates about whether SEO is dead (it isn't, but the old playbook is). And somewhere along the way, you've made a decision: you're not going to be the person AI replaces. You're going to be the person who directs AI to do what used to take a team of 10.
If that's you, this is a role where your instincts and your AI fluency both matter — and where you can build something serious.
Content and SEO are the most obvious place where AI has changed the economics. What took a team now takes one sharp operator with the right stack. But AI alone produces generic, low-trust, search-invisible garbage. The work is in the direction: what to write, why, for whom, how to make it actually rank and actually convert.
You'll own content and SEO end-to-end across our online products. You'll set the topical strategy, build the content engine (humans + AI), and own organic as a growth channel. You'll also work closely with the Head of Growth on positioning — because content is where positioning meets traffic.
Key Responsibilities
Own organic search and content as a growth channel — from strategy down to published output
Build the topical map for each product: what we rank for, what we own, what we don't bother with
Run the content engine: briefs, drafts, editing, publishing, internal linking, updates
Architect the human + AI workflow — what AI drafts, what humans write, what humans gate, what gets killed
Own editorial judgment and quality bar — nothing generic ships
Build and manage link-building and authority-growth plays
Track what's working — rankings, traffic, conversions — and iterate based on results, not vanity
Collaborate with design and performance on content that supports paid and lifecycle
Requirements
You've done SEO or content marketing for at least a year or two and can talk about rankings, intent, SERPs, internal linking, and content quality with actual opinions
You've already rebuilt your workflow around AI — you've probably prompted, iterated, built templates, maybe tried agent setups
You write well yourself, and you know what bad writing looks like
You understand that "AI content" isn't a strategy — quality and relevance are. AI is the factory, you're the editor-in-chief
You're curious about what's changing in search (AI Overviews, Perplexity, LLM-driven discovery) and thinking about what's next
You can read data and make calls, not just list metrics in a dashboard
Nice to Have
Experience with programmatic or scaled content operations
Background in SaaS or product-led content
Familiarity with AI agent workflows for content production
Link-building or digital PR experience
Understanding of conversion copywriting
Success Metrics
Organic traffic growing across products
Content engine running — consistent, high-quality output at scale
Rankings improving on target topics
Content contributing to conversions, not just pageviews
Editorial quality bar is clear and enforced
AI workflow is documented and repeatable
How to Apply
Skip cover letters. Send us these three things — they're what we actually read:
A piece of writing you're proud of — blog post, ranked article, landing page, newsletter, your pick. Include the URL and tell us why you're proud of it.
One concrete example of how you've used AI in content or SEO work. What was the setup, what did you produce, what would've been different without AI?
Your CV or LinkedIn.
Why Join Xponent
Own content and SEO across a portfolio of products — not one blog on one product
Build the content engine from scratch with full AI integration
Direct access to the Head of Growth and founder
A company that understands AI-native content is the future, not a shortcut
A small, sharp in-office team in Chattogram