Content Lead — SEO + Content Operations
You're an SEO or content specialist who has been watching the ground shift. You've seen the "write 20 blog posts a month" model get commoditized overnight by AI. You've read the debates about whether SEO is dead (it isn't, but the old playbook is). And somewhere along the way, you've made a decision: you're not going to be the person AI replaces. You're going to be the person who directs AI to do what used to take a team of 10.
If that's you, this is a role where your instincts and your AI fluency both matter — and where you can build something serious.
Content and SEO are the most obvious place where AI has changed the economics. What took a team now takes one sharp operator with the right stack. But AI alone produces generic, low-trust, search-invisible garbage. The work is in the direction: what to write, why, for whom, how to make it actually rank and actually convert.
You'll own content and SEO end-to-end across our online products. You'll set the topical strategy, build the content engine (humans + AI), and own organic as a growth channel. You'll also work closely with the Head of Growth on positioning — because content is where positioning meets traffic.
Key Responsibilities
- Own organic search and content as a growth channel — from strategy down to published output
- Build the topical map for each product: what we rank for, what we own, what we don't bother with
- Run the content engine: briefs, drafts, editing, publishing, internal linking, updates
- Architect the human + AI workflow — what AI drafts, what humans write, what humans gate, what gets killed
- Own editorial judgment and quality bar — nothing generic ships
- Build and manage link-building and authority-growth plays
- Track what's working — rankings, traffic, conversions — and iterate based on results, not vanity
- Collaborate with design and performance on content that supports paid and lifecycle
Requirements
- You've done SEO or content marketing for at least a year or two and can talk about rankings, intent, SERPs, internal linking, and content quality with actual opinions
- You've already rebuilt your workflow around AI — you've probably prompted, iterated, built templates, maybe tried agent setups
- You write well yourself, and you know what bad writing looks like
- You understand that "AI content" isn't a strategy — quality and relevance are. AI is the factory, you're the editor-in-chief
- You're curious about what's changing in search (AI Overviews, Perplexity, LLM-driven discovery) and thinking about what's next
- You can read data and make calls, not just list metrics in a dashboard
Nice to Have
- Experience with programmatic or scaled content operations
- Background in SaaS or product-led content
- Familiarity with AI agent workflows for content production
- Link-building or digital PR experience
- Understanding of conversion copywriting
Success Metrics
- Organic traffic growing across products
- Content engine running — consistent, high-quality output at scale
- Rankings improving on target topics
- Content contributing to conversions, not just pageviews
- Editorial quality bar is clear and enforced
- AI workflow is documented and repeatable
How to Apply
Skip cover letters. Send us these three things — they're what we actually read:
- A piece of writing you're proud of — blog post, ranked article, landing page, newsletter, your pick. Include the URL and tell us why you're proud of it.
- One concrete example of how you've used AI in content or SEO work. What was the setup, what did you produce, what would've been different without AI?
- Your CV or LinkedIn.
Why Join Xponent
- Own content and SEO across a portfolio of products — not one blog on one product
- Build the content engine from scratch with full AI integration
- Direct access to the Head of Growth and founder
- A company that understands AI-native content is the future, not a shortcut
- A small, sharp in-office team in Chattogram