Community & Social Lead
You've been running social accounts, managing communities, or doing content-creator-adjacent work for a while. You know the grind — daily posts, engagement, DMs, the endless feed of everyone's takes. And you've started noticing something: AI can now produce "a LinkedIn post" in 10 seconds, but AI cannot build an audience, hold a voice, or know which comment to reply to and how.
The human parts of this job just became the whole job. That suits you fine.
In a world where AI floods every feed with decent-but-forgettable content, what cuts through is voice, point of view, and actual relationships. That's what we want to build — across LinkedIn, X, YouTube, newsletter, whatever fits our products and our audience.
You'll own community and social across our products. You'll build audience, hold brand voice, engage real humans, and use AI as scaffolding rather than as a replacement for thought.
Key Responsibilities
- Own social and community strategy across channels — decide where to play, why, and what we're trying to do in each
- Hold and evolve brand voice — every post should sound like us, not like every other SaaS feed
- Produce and publish — mix of your own writing, AI-drafted content you direct and polish, and team contributions you coordinate
- Run the posting engine: calendar, variants, scheduling, reposts, repurposing across formats
- Engage — reply to comments, hop into relevant conversations, build relationships with people who matter in our space
- Build and nurture community spaces (Slack, Discord, subreddit, newsletter comments, wherever our users gather)
- Partner with Content on turning long-form into social, and with Customer Success on turning user stories into posts
- Track what's working — not vanity metrics, but the ones that tie to growth
Requirements
- 1–3 years running social accounts, community, or creator-adjacent work (in-house, agency, or your own projects)
- A strong writing voice, and you can flex it across serious and playful
- You've already been using AI for drafts, variants, repurposing — and you know the difference between AI-assisted good content and AI-generated slop
- You understand that the job isn't "post 10 times a week," it's "build an audience that trusts us" — those are very different things
- You're comfortable being in public as part of the brand — replying, engaging, sometimes being the face
- You're up to date on what's working on each platform right now — and humble enough to change your mind when things shift
Nice to Have
- Experience building a community from scratch
- Background in SaaS or tech social media
- Video or short-form content creation skills
- Experience with social listening and analytics tools
- A personal following or content portfolio that shows your voice
Success Metrics
- Audience is growing on key channels — followers, subscribers, community members
- Engagement is real — conversations, not just likes. People reply, share, and come back
- Brand voice is consistent and recognizable across channels
- Community spaces are active and providing real value to users
- Social is contributing to growth — referral traffic, signups, brand awareness that ties to pipeline
- AI is integrated into the workflow for speed without sacrificing voice
How to Apply
Skip cover letters. Send us these three things — they're what we actually read:
- Link us to a social account, community, or piece of content you've built or helped build. Tell us what you did and what the outcome was.
- One concrete example of how you use AI in social or community work — what you use it for, what you don't, and why.
- Your CV or LinkedIn.
Why Join Xponent
- Own community and social across a portfolio of products — build real audience, not just manage a feed
- Work with a content team and growth team that understand voice matters
- AI-native workflow — use AI for scaffolding, be the voice that makes it human
- Direct access to the Head of Growth and founder
- A small, sharp in-office team in Chattogram