Getting links from quality blogs is one of the most popular link building methods. But, one thing you have to keep in mind that any kind of link building is against Google quality guidelines. Google wants you to get links naturally. That means site owners will link your site or content finding it useful for their audience.
Blog outreach and guest posting are not the same though both have some similarities. I will try to explain it to make it clear to you.
You reach to bloggers to request them to link to your content. Sometimes, you request to link to your content from already published content. Sometimes the bloggers write new articles and link to your content. Sometimes you need to write on their websites. When you contribute on their sites, it is somehow similar to guest posting.
- What Is Blogger Outreach & How Do I Do It
- Blogger Outreach: How to Get Influencers to Promote Your Content for Free
- 5 Tips for Developing Better Blogger Outreach
- How of Blogger Outreach for Your Clients
- Outreach Letters for Link Building
- How to Approach Blogger Outreach in a New Market
- Blogger Outreach: Here’s How To Do It Right
- How to get high-quality backlink
You find blogs which allow contributions from external writers. Generally, you also have author bio attached to your article. In your author bio, you write about yourself and also link to your website. But it is quite natural to link relevant resources within any writing. Here you get a chance to link back to your content.
If your guest post topic is perfectly relevant to your website content, then it is okay. But it might also be problematic for a wide range of reasons. The core principal is to be natural. There are many suggestions on how to be natural.
So, guest posting for links can put your site in trouble if you do it wrong. You have to do it carefully. You have to do it as if site owners link your site by their own. Expert SEO professionals are doing it skillfully to build high-quality links for their site.
You will need to be extra careful if your site is a long term project. Generally, affiliate sites with short-term goal take risks when they build links for their site. For business sites, you really need to be careful.
Build Link Building Foundation
First, you should learn about Google Penguin update. This gives you an idea what type of links cause you in trouble, what type of link profile you should have, what a natural link profile is. Given below are some important readings:
- What Is The Google Penguin Update?
- Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird
- 5 penguin friendly link building tips